Image usage rights

Images in the Image Bank may be used by anyone who wants to tell the story of Finland to a foreign audience. This includes international media. In addition, the images may be used to illustrate messages intended for a Finnish audience when the purpose is to present country branding work or communicate about research, strategy or some other activity concerning Finland’s country image.

It is not permitted to make products out of the images or to use them primarily for commercial purposes.

The users of the Image Bank have the right make minor edits or alterations to the images in the extent necessary for usage complying with this agreement (e.g. the right to crop images, the right to use colour filters, the right to add text on top of the image) and the right to convert the image files to another file format. It is not permitted to edit or manipulate the content of the images.

The copyright information provided in the Image Bank must be included when using the images.

Images of the Image Bank may only be used in accordance with law and other regulations and good practice. Images may not be modified or used in ways that are offensive to the subjects of the images. If misuse of images is suspected, the Administrator has the right to prohibit the use of images and remove the user’s access rights to the Image Bank.

Examples of permitted and prohibited uses of images in the Image Bank:

  1. Entities representing Finland that are engaged in country branding (regional and national entities engaged in tourism and export promotion and entities carrying out country branding):

    PERMITTED:

    NOT PERMITTED:

  2. Other non-profit entities (e.g. organisations, educational institutions, students):
  3. PERMITTED:

    NOT PERMITTED:

  4. Media (Finnish and foreign media)
  5. PERMITTED:

    NOT PERMITTED:

  6. Enterprises (excl. enterprises representing Finland)
  7. PERMITTED:

    NOT PERMITTED: